Axanar: The Official Podcast (marketing)
23: Taking the Movement Forward

PR, Kickstarter, and Building Community & Brand.

Axanar exists because of all of you, those who have supported the project through Kickstarter and other avenues. What began as a top-notch fan film has grown into a full-fledged independent production. It’s more than we ever originally imagined. In fact, as Arlo Guthrie said, you may think it’s a movement—and that’s what it is.

In this episode of the official Axanar podcast, hosts Robert Meyer Burnett and Alec Peters are joined by Mike Bawden, the marketing and PR pro who will be heading up the next Axanar Kickstarter, to talk about building community through supporters, being accountable to those who fund projects, and how continuity and collaboration are key to success. 

In our news segment, Alec and Rob recount their experiences presenting Axanar at WonderCon in Anaheim.

 

Hosts

Robert Meyer Burnett and Alec Peters

 

Guest

Mike Bawden

 

Editor and Producer

Christopher Jones

 

Associate Producer

Norman C. Lao

 

Production Manager

Richard Marquez

 

Content Coordinator

Will Nguyen

 

News

WonderCon Recap (00:00:00)

 

Feature: PR, Kickstarter, and Building Community & Brand

PR Strategy (00:05:55)

Why Another Kickstarter? (00:10:43)

Spending Money Wisely (0:17:25)

The Importance of Continuity and Brand (00:23:01)

Collaboration and Accountability (00:28:39)

Details about the Next Kickstarter (00:34:12)

Closing (00:37:15)

 

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Direct download: ax-023.mp3
Category:Marketing -- posted at: 8:59pm MDT

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